Under Stan Hema’s creative leadership, the project was anchored in the core idea of Connectedness— a design philosophy that highlights interaction and unity across all elements. Inspired by this vision, we developed motion guidelines that ensured every animation and transition followed a cohesive visual language, strengthening the brand’s identity at every touchpoint.
Motion Principles: Push, Scale, and Staggered
The motion guidelines were based on three key principles: Push, Scale, and Staggered.
These principles were applied across a wide range of elements including typography, logos, lower thirds, transitions, corner bugs and many more. The result was a dynamic yet consistent motion system that was designed to adapt seamlessly across diverse formats, from traditional TV broadcasts to fast-paced social media platforms.
The motion guidelines ensured flexibility and consistency in creating animations tailored to various platforms.
Whether for the structured environment of linear TV or the quick, engaging formats of social media, the motion system was optimized to meet the specific demands of each.
Fluid transitions and dynamic lower thirds, all specified within the guidelines, reinforced the concept of connectedness, maintaining the brand’s visual identity across every touchpoint.
Stan Hema on this project was both inspiring and rewarding, exemplifying the power of design to unify and
enhance a brand’s presence.
Launch film
Logo animation
The project involved animating core brand assets, defining animation principles, and creating the launch animation. The centerpiece is a one-minute video introducing the fresh new brand, Houseful.
Studio Edgar worked alongside Gabriel Weichert, Richard Coldicott and a fantastic team within Zoopla Property Group, including Will Southward, who led the creative direction.
Logo animation
Promotional video
2D animation video
Our dynamic 2D animation for Specsavers aims to raise awareness about presbyopia, featuring playful kinetic text to engage and inform viewers across social media channels and YouTube. Key elements include the use of the distinctive Specsavers typeface for brand consistency, while crafting animations in various formats and lengths ensures optimal performance and viewer engagement across different platforms.
To promote the event, Studio Edgar created a 30-second animation, managing the entire process from storyboard to final product. They collaborated closely with Parity Technologies at every stage to ensure alignment and quality.
The event’s branding toolkit was developed by the creative agency Lively.
LudoSans is a handcrafted sans serif typeface.
Using the Strata-Cut technique, the characters move and change in colour and pattern bringing a level of playfulness and fun, that is unique to the process.
Using the Strata-Cut technique, the characters move and change in colour and pattern bringing a level of playfulness and fun, that is unique to the process.
Strata-Cut is a form of stop-motion animation invented in the 20s
and 30s by Oskar Fischinger, refined in the 80s by David Daniels.
In this instance, the typeface is modelled out of multicoloured strands of plasticine
into a long length of ‘loaf’ that is sliced very thinly. Each slice is recorded by the camera, and when the frames play sequentially, the type forms organically evolve.
This project is a collaboration with Janina Sitzmann.
and 30s by Oskar Fischinger, refined in the 80s by David Daniels.
In this instance, the typeface is modelled out of multicoloured strands of plasticine
into a long length of ‘loaf’ that is sliced very thinly. Each slice is recorded by the camera, and when the frames play sequentially, the type forms organically evolve.
This project is a collaboration with Janina Sitzmann.
day-in-the-life spot was created for Google.
The focus was on the craft, as seen through the symmetry of the hand-crafted sets and elaborate color schemes of each scene. Each set was built on a continuous track and slid in and out of frame by hand. The resulting spot is a beautifully organic and clean piece.