LOVB
Art Direction
Motion Direction
LOVB (League One Volleyball) is a professional women’s volleyball league in the U.S., injecting fresh energy and excitement into the sport.
CATK brought Edgar on to drive the art and animation direction for a series of logo animations created for their client, LOVB — a professional women’s volleyball league. The aim was to strengthen the league’s brand identity through dynamic motion design that captured the energy of the sport and the character of each team. Each animation was tailored to reflect the intensity of volleyball and the unique connection between teams and their home cities.
Austin
Process
The project began with a deep dive into LOVB’s brand values—energy, competition, and city pride—which guided the motion design direction. Each team logo was analyzed to identify movement cues, followed by the development of storyboards and animatics to define transitions, kinetic type, and visual rhythm.D:\Edgar Dropbox\david lüpschen\DL\EDGAR\01_current_work\jobs\2025\163_KP_Museums Journal\06_Outgoing\Review\250403
Brief
Storyboard example
These early motion design assets laid the foundation for the
final animations, which CATK brought into 3D with creative and technical precision. To reflect each team’s local identity,
Edgar incorporated city-specific colors, textures, and graphic
references throughout the design phase. The project was a collaborative and iterative process, combining concept-driven motion design with 3D animation to deliver a series of team-focused brand pieces that resonated with fans.
Animatics
Final animationThe final animations effectively captured LOVB’s brand—dynamic, competitive, and rooted in city identity. They helped strengthen
each team’s visual presence and created a stronger connection
with fans through motion design.
This project was a solid collaboration with CATK, combining creative direction, design, and animation to deliver a cohesive series of team-branded assets. It was a great opportunity to apply motion design as a tool for brand expression and audience engagement.
Chicago
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