Animation principles
Launch film
Logo animation
Houseful is a British residential property software, data, and insight company based in London, England. Houseful encompasses brands such as Zoopla, Prime Location, Mojo Mortgages, and Hometrack, and is uniquely positioned to innovate and reinvent the industry.
The project involved animating core brand assets, defining animation principles, and creating the launch animation. The centerpiece is a one-minute video introducing the fresh new brand, Houseful.
Studio Edgar worked alongside Gabriel Weichert, Richard Coldicott and a fantastic team within Zoopla Property Group, including Will Southward, who led the creative direction.